Project Description
It’s a story of multiplication. AIM/R began its partnership with CM Services, Inc. in 2014.
At that time, AIM/R’s deliverables included its Annual Conference and a couple councils. Since that time, AIM/R’s deliverables have been expanded through collaboration between AIM/R Volunteers and Staff. These additional deliverables include:
- Creating a robust social media presence and brand
- Producing monthly e-learnings (AIM/R on Tap) on industry issues
- Fostering in-depth Press Partnerships with The Wholesaler, Supply House Times, and Southern PHC
- Expanding the Wholesaler Advisory Council (WAC) and Manufacturers Advisory Council (MAC)
- Adding Reverse Councils with National Distributors
- Expanding Fellow Association Partnerships
- Launching a new website and member login experience.
Since the partnership began, AIM/R’s attendance for its Annual Conferencce has more than doubled (630 attendees in 2024), and AIM/R Sponsorships have multiplied 10-fold.
