Gain and maximize sponsorships and non-dues revenue.
What Our Sponsorship and Advertising Efforts Cover
Sponsorship Program Development and Implementation
- Creating tailored, compelling sponsorship packages
- Finding and fostering relationships with potential sponsors
- Developing and implementing sponsorship activation plans
- Managing sponsor relationships, including delivering on commitments
- Measuring sponsorships’ return on investment to demonstrate value
Advertising Program Development and Implementation
- Crafting smart advertising opportunities that reach your ideal audience
- Implementing highly effective advertising strategies, including competitor research
- Managing advertising campaigns to hit set goals
- Exploring digital advertising services to expand your reach
- Adjusting upcoming advertising campaigns per detailed analyses
Non-Dues Revenue Generation Assistance
- Pinpointing revenue streams beyond sponsorships and advertising
- Strategizing to maximize the revenue programs you already use
- Providing financial analyses and performance-tracking reports
- Identifying partnership opportunities, like co-branded events and joint marketing
- Exploring membership benefit programs via partner sponsorships or affiliate marketing
Alongside marketing and event services, sponsorships and advertising combine to optimize your bottom line.
Finding sponsorships that align with your mission and members doesn’t have to be a challenge. Advertising and earning non-dues revenue don’t have to be, either. As your AMC, we steer you toward collecting funds from avenues that match your unique demands.
Do you have questions about sponsorship and advertising for your association?
How Sponsorship and Advertising Services Help Your Association
Only 30% to 45% of your revenue comes from membership dues. The remainder has to come from smart, mission-centric sources.
Getting pitch-perfect sponsors for your association takes time and dedication. Meanwhile, your members don’t want to feel swamped in advertising — they want to find genuine value in what you offer.
It’s a full-time job that demands consistent communication, targeted strategies and lucrative results. You already have an around-the-clock leadership job. Let us lift the burden while finding sponsors and marketing paths that actually work — and advance your mission.
AMC-managed sponsorship and advertising efforts offer clear advantages:
- Greater financial stability
- Higher visibility and awareness
- Increased member acquisition, retention and satisfaction
- Informed, ongoing sponsorships
- More diverse revenue streams
Why Work With CM Services?
In short, we’re experienced experts who know how to garner the revenue your association needs. We find savvy deals and negotiate on your behalf. And we’ve helped client partners refine and grow their organizations for nearly five decades.
Check out our work and our team to see real results and the people who make them happen for you.
Are You Ready?
Watch your association thrive with CM Services’ sponsorship and advertising.
